Thanks for dropping by
About
I'm a Creative Director with nearly two decades of experience helping businesses, brands and cultural organisations create thoughtful, memorable work across brand, digital and experience.
My career has taken me from London to Sydney, working on everything from global campaigns and brand identities to digital products, immersive exhibitions and large-scale public experiences. While every project is different, the challenge is usually the same: finding the right idea and executing it brilliantly.
That's the part I enjoy most.
Whether I'm building a brand, developing a product or solving a campaign brief, I'm at my best exploring ideas, uncovering insights and shaping creative concepts that solve real problems. Just as importantly, I enjoy guiding projects from strategy through to delivery, making sure the magic isn't lost along the way.
I'm equally comfortable leading multidisciplinary teams or working independently. Over the years I've collaborated with designers, strategists, writers, developers, motion artists and producers, adapting my role to suit the project and the people around me. I enjoy building strong client relationships, presenting ideas and creating an environment where great work can happen.
I believe the best work happens when strategy, creativity and craft are given equal attention. My experience across brand, digital and experience design helps me connect ideas across disciplines rather than viewing them in isolation.
Technology continues to reshape the creative process, and I enjoy exploring new tools that help communicate ideas more effectively. But no matter how the tools evolve, great work still begins with a strong idea.
What I do
Creative Direction
I help shape ideas from the earliest conversations through to final delivery, ensuring every touchpoint supports a clear creative vision.
Brand & Design
From visual identities and campaigns to websites and digital products, I combine strategic thinking with hands-on design to create work that's clear, distinctive and built to last.
Experience Design
Some of my favourite projects blur the line between physical and digital. Whether it's an exhibition, event, public space or interactive installation, I enjoy designing experiences that people genuinely remember.
Content Strategy
I develop content strategies that help brands communicate clearly across websites, digital products, social media and large-scale digital environments.
If you think I could help with your next project, I'd love to hear from you.