FIFA MUSEUM
MERCHANDISE - CALLING THE SHOTS
Women's World Cup Australia and New Zealand
Client
FIFA Museum & Hyundai
Year
2023
Role
Art Director & Lead Designer
Type of Work
Merchandising
Graphic Design
Branding
I designed an exclusive line of FIFA Museum merchandise to complement the official Women's World Cup merch range. T-shirts, hoodies and caps were available at FIFA's official store, located adjacent to the FIFA Museum exhibition in the fan park near Darling Harbour, Sydney.
Design concepts explored the use of the FIFA time wheel graphic, stylised with a half tone graphic effect, other concepts utilised the 'energy wave' visual device that featured throughout the museum exhibits including the digital info touch screens and VR museum experience.
I explored rounds of concepts trying different graphic devices, effects and fonts. A working tag line was used before the name of the museum exhibition was finalised - 'Calling the Shots' Faces of Women's Football.The final design incorporated the FIFA time wheel and half tone graphic treatment.
