UPGUARD
Brand, campaigns and product storytelling for a global cybersecurity business
Client
UpGuard
Year
2024-26
Role
Contract Art Director & Designer
Type of Work
Campaign Strategy
Campaign Branding
Motion Graphic Design
Campaign Style Guide
Content Design
Over two years with UpGuard, I worked as a senior creative across brand, campaigns and product marketing for a rapidly growing global cybersecurity business. My role spanned concept development, art direction and hands-on design — turning complex technical ideas into clear, distinctive creative across digital, content, sales, events and thought leadership.
I played a key role in the development and rollout of UpGuard’s global rebrand, helping build the visual systems that enabled it to scale consistently across channels. From campaign concepts and product storytelling to premium editorial content, motion and digital experiences, the work combined strong ideas with a rigorous, highly crafted brand system.
Played a senior creative role in UpGuard’s global rebrand, supporting the project from early concept through to rollout. I helped develop and implement scalable visual systems that brought the new identity to life consistently across campaigns, digital, product marketing, sales and events.
Designed premium product and thought-leadership communications with a strong editorial sensibility, turning complex cybersecurity topics into clear, engaging content. The work spanned eBooks, guides, research reports, whitepapers, checklists, templates, datasheets and brochures — creating a consistent, high-quality experience across the brand.
Developed conceptual visual storytelling to simplify complex product functionality and technical ideas. Using the brand’s dot-pixel design system, I created distinctive set-piece visuals with a minimal, dark-mode aesthetic — turning abstract cybersecurity concepts into clear, memorable product narratives.
Conceptualised and created marketing communications across product, campaigns, events and thought leadership — bringing strong ideas and craft to everything from major brand moments to everyday communications.
Designed simplified UI walkthroughs that transformed complex product functionality into clear, focused visual stories — distilling the interface to communicate key features, workflows and customer benefits at a glance.
